7 Tips for Listing Your Home on Airbnb
First Impressions Count
Get some great shots of your place to make your property stand out. Not experienced at photography? Airbnb will connect you with professional photographers in your area and even help with uploading the photos to your listing. When guests arrive, have a binder available with info on the house rules, Wi-Fi password, local restaurants and attractions. Provide extra linens, toilet paper and trash bags for a comfortable stay, and include items such as a hair dryer, iron, coffee maker, microwave, dishes, utensils, pots and pans.
Set an Appropriate Price
Airbnb provides a suggested price based on the details of your listing and local rental pricing. For first-timers, Airbnb recommends starting below the suggested rate so you can attract guests and build up positive reviews.
Clean Sweep Reviews
Unless you’re ready to give your home the white-glove test on a regular basis, hire a professional cleaning service to stay on top of this task. Keeping your home spotless and linens freshly laundered will help you get rave reviews and outshine the competition – anything less may derail your Airbnb biz.
Play It Safe
Go keyless with digital locks, allowing you to create a personalized code for each guest. This also translates to a faster check-in/checkout process, no lost keys, plus remote host access and rental options. And secure the proper home insurance, or check out Airbnb’s Host Protection Insurance program.
Screen Guests
Get to know your guests by reading reviews of them on the Airbnb site and messaging them via the platform. Although there have been stories about renters damaging apartments or homes, most are respectful houseguests.
Always Be Prepared
You never know when foul weather or emergencies will make an unexpected appearance, so take precautions and place a fire extinguisher in an easy-to-find spot, install fire alarms and carbon monoxide detectors on every floor and include a first-aid kit in the bathroom. If you’re located in a cold-weather region, have shovels and ice melt ready. Keep a flashlight, weather radio and nonperishable food in stock. Then rest easy.
Guest Extras
Anticipate your guests’ needs. If you live near the beach, provide beach chairs, boogie boards and a cooler. For a lakeside home, offer outdoor seating, lighting and a firepit. Leave a welcoming touch, whether that’s a bottle of wine or a basket of crackers, cheese and chocolates – a thoughtful gift will be appreciated.
If Airbnb is in your plans, follow these steps to be better prepared and become a five-star host right from the start.
Staging Tips to Enhance Your Home’s Appeal
First Things First
In order to entice potential buyers, you must think outside the box – but to start, examine what needs to be done to get your home in showplace shape. Check under older carpets for lovely hardwood, survey the ceiling for cracks or leaks to seal, consider having the pool or tennis court resurfaced and focus on boosting your curb appeal. Once your home is a clean slate, you are ready to begin.
Neutral Rules
When using achromatic tones on painted walls and furniture, ensure that the staging pieces do not distract from the form of the home. When staging for luxury, color psychology can signal buyers that they’re working with a discerning seller who has elevated the home to its full, indulgent potential.
In the world of interior design, fashion and luxury vehicles, neutral colors have always made a recognizable statement of power, sophistication and confidence. Once you’re prepared to stage your home, you’ll want to highlight those qualities with the crème de la crème of design – blacks, grays and whites.
While buyers will always notice houses with splashy displays, that doesn’t necessarily mean they will find them appropriate for their tastes. Staging experts often use furniture, rugs and paint in neutral hues (also consider beige and pale, cool colors) to help buyers overlay their own creations onto the scene and more easily discover the home could be the perfect fit.
Character Is King
Often, a seamless introduction to the home involves pairing décor with architectural personality. Envision how Old-World pillars and stonework are beautifully complemented by gold-framed art and Turkish rugs, and contemporary interiors effortlessly show off leather, wool or velvet furnishings and unique accents as statement pieces. When hiring an interior designer to get the job done, seek out a professional with not only expertise, but also an imaginative mindset.
Now to address spatial issues. For smaller sitting rooms, offices or charming nooks, instead of cluttering the area to make it appear as if much can be done with the layout, ensure that each piece has room to breathe and directs attention to the space itself.
On the other hand, if you have a cavernous room, think about creative ways to section it off and separate it into more manageable areas with rugs or furniture in unique arrangements.
Attractive Accents
While a visually busy room is an easily avoided faux pas, keep in mind that going completely neutral is not the answer either. In order to strike that oh-so-delicate balance between sensible furnishings and handsome décor, decorate with stylish accents that lend a perfect finish to any lifestyle.
Any artwork should be minimal and tasteful, so buyers can picture how they will customize the space, and personal items like family pictures or sports memorabilia should be stored.
When a buyer enters your front door and explores the home room by room, they’ll be thinking about how they will personalize it with their own touches, and how much of a transformation might be needed to get it suited for them. With beautiful furnishings in place and just the right level of flair, they won’t have to work very hard to visualize their new life – and that gets them one step closer to making your house their new home.
It’s A Seller’s Market After All: Tips for First-Time Home Sellers Directly from the Experts
Coldwell Banker-affiliated agents offer their best tips to first-time home sellers
We know that selling a home can be stressful, especially for first-time home sellers, so we gathered five Coldwell Banker-affiliated agents from across the country to offer their best tips for getting the most out of selling your home.
Our “Guiding You Home Since 1906” ad, re-launched this week during the NCAA Men’s College Basketball Tournament and on streaming platforms, showcases how Coldwell Banker-affiliated agents are a vital aspect in any home selling experience – especially in this fast-paced seller’s market, in which sellers need the most trusted guidance in the industry to help them navigate this new normal. Trust our agents to help YOU navigate the home selling process and receive the best offers on your home!
Be Informed: Know Your Market
Being informed and knowing your local market results in successfully selling your home. It’s important to do your own research to have an understanding of the market, but don’t feel like you need to know everything about real estate prior to meeting with an agent.
Britney Kensmoe with Coldwell Banker Howard Perry & Walston in Holly Springs, NC, loves making sure clients are well informed from start to finish in order to make the process less overwhelming. Our network of agents can help you understand terminology, local trends, pricing and what buyers are looking for.
Megan Vaden with Coldwell Banker The Brokers in Billings, MT, stresses the importance of knowing the local buyers, noting that buyers can often tell when a home listing is overpriced, which can lead to little or no offers on a home. Instead, if a home is priced fairly the first time it hits the market, there’s a better chance of getting an offer of equal or greater value to the listed asking price.
Closing costs – should you cover them? According to Ant Stroud with Coldwell Banker Vanguard Realty in Jacksonville, FL, it depends. Before immediately rejecting a buyer’s request to cover closing costs, he advises considering if you received assistance from the previous seller during your buying process, plus asking your agent if it’s common in your market for closing costs to be covered by the seller.
Prepare Your Home for Listing
The most important thing to do when you’re ready to sell your current home is to prepare it for listing. Take a step back and look at it from the eyes of a potential buyer.
Ed Feijo with Coldwell Banker Realty in Cambridge, MA, understands that preparing the home for showing can be the biggest hurdle to overcome when selling and that the process is made more difficult because of COVID-19 – if your whole family is always home, when do you clean, organize and do minor repairs? For this reason, he tries to help sellers overcome any anxieties by doing what he can to maximize the sell.
“The days and weeks leading up to listing are what’s really important,” echoes Jessie Simmons with Coldwell Banker Lake Chelan Properties in Lake Chelan, WA. The effort placed into organizing, staging and marketing the home in those weeks [is] essential and will be what sets the home apart for a successful listing on the market.
Kensmoe is big on helping sellers set up their homes for success on the market and shares that, as a seller, “you only get one first impression.” For this reason, she properly prepares clients by setting up staging, professional photography/videography and creating a website for the listing so that the home is able to “shine like the star it’s meant to be.”
Stroud has two key terms he shares with customers: buyer value and return value.
“Buyer value is when you improve your property, but it might not show you any signs of financial return,” he says. He shares the example of curb appeal, which cannot be added to a listing price but helps buyers fall in love with the property upon driving up to it and can ultimately influence their decision to purchase the home.
On the other hand, Stroud explains that return value means “upgrades we can actually add to your listing [to] improve the listing price.” Renovated kitchens or bathrooms are a perfect example of return value as they can be included in the listing and can help raise the price of a home on the market.
Trust Your Agent and Take Advantage of the Current Market
Real estate agents are always available to help you along the home selling process, and Coldwell Banker-affiliated agents in particular are the best prepared and have the most experience to answer any questions you may have.
Stroud’s most important tip? Understand the value of your real estate agent because an agent’s job starts way before the offers roll in. They help you understand the process, help with inspections, negotiate repair requests, communicate with the lender for loan approval and coordinate with the title officer to make sure a closing date is set.
Trust your agent’s guidance and advice but know that ultimately, you will be the one making decisions. Once the home is listed, you can relax and trust that your agent will handle the process while keeping you informed and finding the best offers for your home!
As for finding the right time to sell, Feijo advises that right now is “a great time to take advantage of selling [since] you’ve got low inventory and low interest rates out there.” With limited inventory in most markets, finding a new home after the sale is a pain point that may keep many want-to-be sellers on the sidelines. “There are options and strategies to help you jump that hurdle,” remarks Feijo. “Don’t let fear keep you from having the home of your dreams. Trust your agent to work for you.”